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Patient Management

255 - A Comprehensive Social Media Analysis on the SmileDirectClub Bankruptcy

Saturday, May 24, 2025
11:00 AM - 11:15 AM MDT
Has Audio
Abstract:









In recent years, more adults have been opting for orthodontic dental treatments (AlMogbel 2023). Clear Aligner Therapy has gained popularity among individuals who often find themselves in public or professional settings (Zhaos 2019). Despite its marketing efforts, SmileDirectClub faced challenges that led to struggles, ultimately forcing the closure of its operations. There are concerns about the commitments made by Smile Direct Club that have left patients unsure of their financial and treatment relates fate. This study aimed to understand the thoughts and concerns of Smile Direct Club Patients by analyzing raw and unfiltered conversations on social media platforms like TikTok, Instagram and Reddit.

The findings revealed patterns of dissatisfaction with common themes reflecting feelings of frustration and confusion, concerns for future payments and refunds, unsatisfactory results, and issues associated with dentition.



Identify Supporting Agency and Grant Number: Research supported by the New York College of Dentistry.